Devdas, billboard, painted on canvas, 2002, 167×283 cm.
Devdas is a 2002 Indian romantic drama film directed by Sanjay Leela Bhansali and based on the 1917 Sarat Chandra Chattopadhyay‘s novel Devdas. This is the third Hindi version and the first film version of the story in Hindi done in colour. The film is set in the early 1900s and follows Shah Rukh Khan as Devdas, a wealthy law graduate who returns from London to marry his childhood sweetheart, Paro, played by Aishwarya Rai. However, the rejection of this marriage by his own family sparks his descent into alcohol, ultimately leading to his emotional deterioration and him seeking refuge with a courtesan played by Madhuri Dixit.
Devdas is one of the biggest Bollywood blockbusters of this century.
This piece is one of the last hand painted movie billboards.
After 2002, all the movie posters were digitally printed.
In 2005 GO Gallery organized a big Indian Film Poster exhibition in collaboration with the Indian Film Academy Award organization, IFAA.
This painting was the showstopper of the event, now on auction at CATAWIKI.